Digital Marketing Executive

About Us:

An exciting opportunity has arisen for a driven and ambitious Digital Marketing Professional to join our Sales & Marketing Team.

Celebrating our 75th year, our family-owned business specialises in the design, manufacture & installation of shelters, covered walkways, street furniture and sports and playground equipment. Constantly adapting to market trends, we have recently upgraded our web platform and are looking for an experienced digital marketeer to join our team.


Working Hours: Monday to Friday 08:00 - 16:30 

Holidays: 25 days holiday entitlement, plus 8 bank holidays 

Salary: Competitive market salary

Perks: Employee Benefits Package, Free car parking & tea and coffee facilities

The Role:

Supporting the Head of Marketing, and working closely with the Marketing team, the Digital Marketing Executive will have a proven track record of implementing effective marketing strategies: enabling to analyse, report and improve our website performance.

Key Responsibilities:

  • Create Marketing Plans and Strategies for the 5 divisions
  • Work with the team to continuously develop the website functionality, SEO performance, customer experience and conversion rates.
  • Carry out SEO audits; create clear SEO improvement strategies and manage the full progress addressing technical SEO issues
  • Manage keyword optimisation, backlink and PR opportunities
  • Manage PPC campaigns, across all the divisions
  • Analyse email campaign performance and make recommendations for improvements
  • Understanding of social media scheduling and analysing of current data

Experience and Required Skills:

  • Technical Digital Marketing – 4 years preferred
  • Experienced in Magento 2 - preferred
  • Indepth SEO knowledge
  • Strong data management and analysis skills
  • Google Ads and Google Analytics certified - or working towards
  • Good Knowledge of Magento 2, Dot Digital and Lucky Orange
  • Excellent interpersonal and communication skills
  • A creative approach with good copywriter skills

More Information:

This is a varied role, and you will be exposed to all areas of the business. Working on all 5 websites, you will need to be pro-active and self-motivated, with a continuous improvement mindset and excellent time management skills.

This is an office based role with remote working opportunities available.

To apply please click on the button below, or alternatively send your CV with covering letter to HR Department, Rowhurst Industrial Estate, Chesterton, Newcastle under Lyme, Staffs, ST5 6BD.