Roadside litter bins have been given a colourful overhaul to encourage more motorists to deposit their waste responsibly.
Laybys in Braintree, Essex, have been selected to trial a series of new bin designs.
It comes after recycling charity WRAP shared data which indicated more people are encouraged to make use of litter bins if they are brightly coloured and stand out.
As Braintree District Council was due to replace its litter bins in the A12, A120 and A131 laybys, it approached Broxap Street Furniture to design and manufacture more noticeable bins as part if its Green Heart of Essex campaign.
With a sulfur yellow background and green branding the bins are easy to spot along the highway.
In addition, a new ‘wide mouth’ bin, with an extra-large, single funnel-style aperture, is being trialled to make it even easier for drivers and passengers to put their waste in the bin without having to leave the car.
WRAP provided match funding for the scheme, enabling the council to invest £30,000 in 61 of the powder coated galvanised steel bins.
As well as 11 bespoke wide mouth bins, the order included 14 Hercules 60-litre mounted, one Derby double slim 160-litre litter bin and 35 Derby triple 24-litre slim bins.
Councillor Wendy Schmitt, Cabinet Member for Climate Change and the Environment at Braintree District Council, said: “I have always been disheartened to see litter just thrown by the wayside, blighting our landscapes and putting wildlife at risk.
“These bright yellow bins will stand out whether it’s day or night, helping to highlight their presence.
“According to the national research, the brighter the bins, the more visible they become and as more people can see them, the more they are likely to use them. They certainly cheer up the landscape!”
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